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Welcome to Retro Love Affair, where I blog about architecture, design, art, home decor, fashion, pop culture and more from the 50s through the 70s.
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Guys and Dolls from McCall's

Guys and Dolls from McCall's

Here's a fun idea. Dress up mannequins in the latest fashions and set them on the street, with a man (model or bystander?) to hold the mannequin. Then have everyday people (no doubt New Yorkers) walk or drive by on the street and look at the scene. That's what greeted readers when they pages through their September 1967 McCall's magazine. When looking through vintage magazines I always wonder: Who are those anonymous people? Where are they now? Did they have good lives? No doubt many are deceased.

The man in the grey suit with the briefcase in the photo below — maybe he's on his way to his job at BBDO or Ogilvy and Mather. And that brown ensemble the mannequin is wearing — so pretty! So timeless.

Below we have an old woman wearing a pretty floral skirt and using a cane. She's all dolled up and taking on the city. Maybe she's a widow and is on her way to hit a sale at Bergdorff's? Or maybe the man in the chocolate colored suit is her husband and he's walking ahead of her to hail a taxi.

Where is the boy in the orange shirt now? Did he go off to college? Did he get married and have kids?

Below, where is the woman in black going? With her stylish necklace and handbag, clutching a newspaper — is she on her lunch break? Running errands? On her way to the subway to head back to her 4th floor walkup in Brooklyn?

These moments, frozen in time and memorialized on the pages of a women's magazine, are such a lovely peak into a world that existed, but disappeared. Fashion was so much fun in the mid to late 60s! It's probably one of my favorite fashion time periods (besides the early to mid 70s). Styles come and go, fashion evolves and eventually styles come back, re-imagined; people are born and they age, generations fade, culture evolves and the zeitgeist changes — but there will only be one moment like September 1967. 

Have a lovely autumn weekend and don't forget to fall back tomorrow night before you go to bed!

"Beautiful young people are accidents of nature, but beautiful old people are works of art." ~Eleanor Roosevelt

1960s Revlon and Clairol Ads

1960s Revlon and Clairol Ads

Vera Neumann in McCall's

Vera Neumann in McCall's