Welcome to Retro Love Affair, where I blog about architecture, design, art, home decor, fashion, pop culture and more from the 50s through the 70s.
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Vera Launch at Target

Vera Launch at Target

This is the display at my local Target before I picked through it. :-) Isn't it lovely? Vera + Target. It's truly a match made in heaven. The scarves are much more colorful in person. They are wovens either in polyester or a modal and cotton blend. None are silk. That would drive up the price point considerably. Either way, it's a *beautiful* product launch and they are only available for a limited time. Whether you collect Vera scarves, just love scarves in general or are looking to add some fresh color to your wardrobe, you'll kick yourself later if you don't take advantage of this awesome opportunity to own a Vera. Or two. Or a few.

Below are the six Vera scarves I bought. I had my colors done a long time ago (a present from my best friend) and even though I didn't always follow them strictly — like wearing lots of pink in college! — I do stay pretty close to them now. Being an "Autumn" this means I generally don't wear solid navy blue, purple or pink (cool tones). Pastels also wash me out so I tend to avoid them. But if the pattern has enough of the colors I


wear for my season (warm tones especially), then I do wear it.

One thing you'll notice about the scarves: no manufacturer's tag on the end, sticking out like a sore thumb. It's genius, and yet so simple, whoever thought of it: put the tag in the


of the scarf (as you can see these scarves are long) so it is hidden behind your neck. Brilliant! No more tag to fuss with, hide or worse yet, cut off.

You can view all the scarves, including the online exclusives, 


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Images courtesy of Target.


Vera Clothing on Etsy

Vera Clothing on Etsy

What to Eat, Shop and See in Des Moines

What to Eat, Shop and See in Des Moines