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Welcome to Retro Love Affair, where I blog about architecture, design, art, home decor, fashion, pop culture and more from the 50s through the 70s.
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Vera Tabletop on Etsy

Vera Tabletop on Etsy

"Treat a tabletop like a canvas". That is the advice Vera wrote in the brochure The Art of The Table.* And from the gorgeous retro designs below it is clear that she did just that. But it seems like everything was a (blank) canvas for Vera. An opportunity to be filled with color and pattern. An opportunity to make a surface come alive.

Vera launched the home division of her brand in the 1960s, starting with a placemat design. Over time, the line expanded into tablecloths, napkins, napkin rings, cocktail napkins, pot holders, aprons, toaster covers and more. Can you just imagine how happy a Vera-decked out kitchen would be?! How delightful it would be to start the day with Vera on your table, making your breakfast cheerful and fun?

You can, thanks to the beloved Etsy. Below are a few picks of Vera's retro tabletop designs. Whether you like geometric, hand-drawn or sumi-painted; butterfly, botanical or abstract designs, you'll find plenty to choose from.

Want to learn more about the woman who revitalized the Vera brand so we could now enjoy her designs at Crate and Barrell, Anthropologie, Target, Lord and Taylor, Macy's, Bed Bath and Beyond and more? Read about Susan Seid and The Vera Company in this article from Atlanta Magazine. (*Source: Vera: The Art and Life of An Icon.

You should definitely own this book if you collect Vera, like/love Vera, love textiles and surface design, sell vintage Veras or if you are a surface designer or illustrator. 

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Vera Ad from Vogue 1967

Vera Ad from Vogue 1967

Vera Clothing on Etsy

Vera Clothing on Etsy